Deep knowledge of your target customers is inevitable because of globalization. Launching business without proper understanding of what your customer wants is like shooting an arrow without seeing your target.
Here, we will see how to conduct market research properly.
But before that, let us understand what market research is.
It is the process of gathering and analysing information about your target customers. It includes demographic, psychographic, behavioural, and geographical analysis.
Market Research is not only collecting statistics but also converts them into a shape of conclusion.
How to Conduct Market Research?
Doing market research is not a straightforward task. So, I have divided it into five actionable steps.
1. Identify the Problem
Business is all about solving the problems. Defining the goal is the first step towards market research. Your goal must solve the problem and the need must last for a long time.
How to identify problems?
- Observe your own community.
- Examine your experience.
- Analyse problems you are facing in routine life.
- Be in touch with existing business owners.
This can for sure give you a spark of the business that you are planning to launch.
2. Plan the Research
After defining the problem, market research will now have a one-pointed focus. Define your budget and timeline before conducting research.
Get an overview of the amount of data, resources, and tools you will need. Figure out what will be the best of all.
Collect all this to make a template and Q & A survey sheets. Templates are readily available. But it is hard to find one for a unique idea.
Check different templates but take only the useful details from it.
3. Data Gathering
It is the most important step in market research. Here are some tips based on my experience.
- Collect information only from trusted sources.
- Use tools but don’t excessively depend on it.
- Survey your potential customers.
- Schedule one-on-one interview.
- Match your data with industry statistics.
- Use Social Media and Reviews to tap into major flaws.
There may be hundreds of tools available. Some of them are Questback, Google Keywords Tool, Key Survey, and Social Mention.
4. Analyse Data and Shape the Conclusion
You need to take an unconventional approach for precise data analysis. Throughout the process, you must be unbiased.
It is difficult to be completely unbiased for one person. So, we recommend having a team for taking different and integrative approaches.
Your data must narrow down to target customers’ wants and needs. It may subdivide into their characteristics like demographics, behaviours, etc.
5. Put it into Action
There is no meaning of data if you can’t put it into meaningful action. Market research not only gets you insight of your customers but also gives you a chance to improve your products and services.
Before putting your data into reality, you must consider factors like feasibility, availability, and longevity.
Hope you untapped the right business idea after reading this blog.
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